It was my daughters who told me about Pinterest. Naturally.
"How pretty", I thought. “Gosh, these girls are getting awfully specific on what they want in their wedding. I knew one of them was dating, but I had no idea it was this serious. Ooh, that's a nice photo of Bora Bora. Check out these cool fonts that are free downloads...there are that many red shoes in the world. . ." and I was hooked!
So many images flying by! They're intriguing, curious, funny, clever in some cases, there sure is a lot of them! It was hard to see a rhythm. At the time, I'm not even sure I was looking for one. I was grazing. Window-shopping. I could organize the things I'd love to have into specific categories; in that sense I sort of owned it. The idea of it anyway. It was the ultimate Recession-proof way to shop!
Was anyone making any money? There were claims - some ridiculous - and I could see how it would work for people selling hand-made accessories or shoes but how would it work for other businesses. How could those professionals in the non-visual professionals get in front of this kind of massive, excitingly enormous traffic?
Yes, there's the gift section but that thing is a mess! Just organized by price band, how would anyone find anything specific? And maybe that was the point, really, folks just go there when they're looking for ideas and inspiration. Pinterest, for me, was pretty, time-consuming and curious...not particularly profitable. In fairness, I did think the infographics were excellent! To be able to turn mind-numbingly dreary statistics and make them tell a story in one visual "pow" was great for someone who can't interpret a spreadsheet!
Ss I looked further, the best images were those that told a whole story. But how would that work for business, other than to just catalog all of their products...where was the "social" in that? After all, Pinterest is a social network, a community. A community of 20 million, predominantly women, who savor the gossipy, glossiness of magazine-meets-catalog-meets-bistro environment!
As more people discovered Pinterest, the images got even more interesting. For a while. Then the marketers landed; and the photographers and artists left. Pinterest changed. In some ways for the better, in my opinion. There started to be some logic to what was being pinned; and you could start to see the beginnings of an idea catching on... what big brand corporate marketing people call "a movement". (They mean, when something goes viral, basically.)
The key ingredient was to have an image that so perfectly fitted your point that others would want to share it! The more pinnable you were, the more reach you had. And finally I had the nerve to put up a few of my own blog posts. I had been listening for a while, pinning nice stuff that I liked and re-pining things I thought I would find useful. For me. Pinterest became my filing system. Things stayed where I put them; unlike Facebook and Twitter, where posts and tweets just disappear into the great beyond... I don't care that Google says every tweet has its own url, you can't find it, once it's a week or so old. Facebook is worse!!
I had been keeping a journal about this diet I’ve been on. To keep myself honest and accountable, partly, but mainly so that I would remember how hard the journey was so that I would never go back to being that lard-ass ever again! There was a particular post there on that blog that was starting to get a little traction. It followed all of my social media rules – make only one point, relate it to something already in the public eye (in this case celebrities) and be honest.
No sooner was it posted on Pinterest when my Inbox started lighting up.
Huh. I knew it was a good point, but… hang on a minute, I wonder what this is doing to my traffic?
One post. In one day. On an invisible blog, written just for me.
And the wheels started turning.
If I could do this with just one blog post, in one day, what was possible and how could we all use Pinterest for Business without ruining the community experience for everyone already there?
That was important to me then, and still is. Pinterest if first and foremost a social community, so how could we all participate in the lush, visual landscape without junking it up and ruining the fun for everyone else? (It is the inevitable entropy that seems to lie in every bad marketer’s wake!)
You're one of the first to hear about my brand new solution which is setting people's hair on fire! Well, some of it, anyway!! :) You see, Pinterest is actually easy, it's simple and one of the most powerful platforms to create massive traffic, find your ideal customers and edge out your competition. What's more, this is new traffic! We are not eroding a base from somewhere else, all the indicators are this is brand new traffic.
Once I realized that standard social media rules applied, Pinterest became my favorite place on the internet! Now this hot new social network saves me time, helps me connect with interesting people and grow my list of true prospects.
The prime real estate on Pinterest for your key words can take some imagination. I've been doing it for my clients for 2 months now and we're seeing spectacular results. You'll want to know this or you'll be wasting a major opportunity to get found by the right people!
There are 7 - 10 boards every professional should have if they are using Pinterest for Business. Then there are the boards you will want to curate based on what people are searching for. How do you know what people are searching, and where some solid sources are for that kind of content; you'll learn a quick and easy tactic. And how to maximize the use of it!
Clean, crisp images work best when illustrating your business. Emotional images are more pinnable and then there's a third tactic when it comes to linking those images to the places you want people to go if they want more information.
Pinterest could not enjoy the success it does today if there weren't the free tools available to all of us for manipulating, laying on text, adding effects, etc. How you tell your business story in pictures comes with plenty of options. With more choice comes more complicated decisions. This course will help you think through those decisions so that a logical strategy that works has been deployed.
Obviously, Pinterest puts you in front of some potential new customers. It allows you to tell your story in a visual, easy-to-digest way. And clearly, you can shop there. But what else can you do? How else can you round out the "know, like and trust" initialization so that people fall over themselves to do business with you and then rave about you to their friends? Pintapalooza has you covered!
More than just a content strategy, Pintapalooza will show you exactly how to set up and round out your full business story on the social network. It will teach you how to become a vital member of the community, not just the guy at the networking meeting everyone avoids because he only ever talks about himself!
Pintapalooza will show you how Pinterest makes money, and how you can too. When you understand how they make money, it makes it much simpler to see the possibilities for yourself. This is actually a quite commercial network. They want you to be successful, and continue to build their site with as many fabulous finds as you can. If that includes some of your own stuff, that's perfectly fine. So long as it's not ALL your stuff! :)
When you know the variety of things you can pin; when you see how to use your keywords and work them into a conversation; when you see the best way to title your boards so that the most important piece of your Pinterest real estate is deployed correctly, you will see huge benefit. Doesn't it feel great to be in the know?
You're gonna be there anyway, why not make the most of your time by being profitable?
Just as you will discover lovely, interesting and inspiring things from other people, you want people to discover the same for you too! It's so easy to do, it just takes knowing some strategy and adding a little of you into the mix. Pinterest is a happy place; it's fun to be there. You want your stuff to be included. No-one minds if you share your good stuff, too. It gives everyone else something fun to re-pin.
I’m certain you’re going to love this product! I want to make sure that you’re 100% happy with me, the product and your purchasing experience which is why I always offer a full, no fuss money back guarantee if it turns out it’s not for you for whatever reason.
You will want to work in your keywords: in titles, board names, in comments, in descriptions, yes, but most importantly so that they are subtle yet communicate your story correctly. You will want to use humor carefully and with strategy. Quotes too will build out your appeal... and there is so much more to this topic. Just the 'Conundrum of Followship' alone can be a decision that will stall you for days unless you get the big picture!
Any local business wants to own their zip code, and demonstrate local leadership. Pinterest give each business owner the chance to really tell that story as they want - with colorful pictures, or all in "black and white" - their expertise and contribution to the local landscape can demonstrate way more than a traditional print ad or a radio spot. Pinterest offers so much more space for a local business to present and demonstrate their value.
Those of us in creative fields have long worried about the safety of our pictures. For many of us, pictures do all the selling. It is therefore extremely important to protect our images on Pinterest. we want them to be re-pinned for sure, but we want them to go WITH our information on them, not be passed off as someone else's work.
It's a no brainer that you want your social media profiles to be the same across all social media platforms. After all, you want people to get to know you. Not your personal, you, the real you! Here, in this bonus, are 65 tips to empower you to be a person, the authentic you, the you that ONLY you can be. That's when the true power of social media kicks in; because when you are 100% you, others like you will find you and adopt you as their own.
YES! I would love to start learning with Pintapalooza to create an unlimited amount of traffic, all of whom are my target customers and fit my overall Pinterest strategy marketing my business.
And, it's only $47!
And, it's only $47!
To Your Profitable Pinning Success!
Juliet McEwen Johnson
P.S. - Start using Pintapalooza before your competitor does. It only makes sense and you can start using it today!
P.P.S. - Remember that I've had great success with this, and now my students are starting to see phenomenal results as well. Do not delay. If you are not using Pinterest for Business you can be sure that your competition is!